Evaluation - Audience

Who would be the audience for your product?

When I was researching my audience for the product, the primary audience for the genre of my film was young female viewers, and the secondary audience of young male viewers due to the difference being very small. Both the primary and secondary audiences were typically left wing and both ABC1 & C2DE social grades.

When I researched other similar films age categories from the BBFC official guidelines, I graded my films to be a 15 age certificate. This fits with the primary and secondary audience ages, due to them being 15-24. My film opening probably would not get this certificate rating, but for the full 90 minute feature film it could potentially get this rating. I have excluded certain things in the opening to make sure that the film does not get an 18 certificate. This would be things like extremely violent scenes & gore, explicit images of sexual scenes, and illegal drug use.

'For example, the detailed portrayal of violent or dangerous acts, or of illegal drug use' - BBFC website (18 age certificate guild lines)

'Explicit images of sexual activity may be permitted.' - BBFC website (18 age certificate guild lines)

The audience would be dependant on the characters in the film. Typically the personality and representation of the central protagonist. The uses and gratifications theory tells us why we consume the media and watch films. People identify with the characters, therefore they can understand and relate to them and their life in the film.  They also use it as escapism from our boring everyday lives. We also watch films for entertainment for this same reason. Therefore the cast have a big impact on the audience of the film.

After one of the first cuts of the film, I got the typical audience of this genre of film to give feedback, so I could tweak, remove or change certain things in the film. This helped to make the opening much better as I have never made anything like this before. Others feedback made the opening much better.

There is a typical audience for this genre of film due to their being other successful box office films. For example: The Last Exorcism (Daniel Stamm, 2010), Magic Magic (Sebastián Silva, 2013), The Devil's Business (Sean Hogan, 2011). The Last Exorcism was the most successful in the box office compared to the other films, it is a similar genre and still a small indie film.

Due to most films stick to certain representations of film, the minority don't have a great deal of choice when it comes to choosing mainstream media. This is because this would not appeal to the majority, meaning it would be to big of a risk to take, this could mean that the film could struggle to find a distribution company. Therefore in my opening, the characters were stereotypical and were like the majority.