10/02/2017

Ident Ideas & Creation of the ident

For my ident, I have come up with a few ideas. I really like the idea from the Film 4 ident. The ident simulates the each individual shot of the scene on old film rolls as is goes through an old film projector, due to the rolling of the footage. As the footage moves down, it simulates each shot moving through a projector as it is lit up.
To recreate this ident, this would involve, repeating footage that moves down across a landscape, and creating a wipe in after effects connecting the two shots together, to simulate the old film roll moving through a projector. As each individual 'shot' is wiped, it shows the film 4 logo moving into place. This has been animated into place.

As the background does not move as much as the foreground, they have used a green screen to shoot the foreground footage and shot the background footage afterwords replacing the green screen. The mist has been added on afterward in after effects to make the footage more mysterious.
This mist has been simulated in front of a green screen so the background can be removed and it can be added onto anything. The footage has been layered due to the use of a green screen, so the background, mist and foreground can be all layered. The company logo has been animated and merged with the footage, to create an animation of it all falling into place.

The sound in the ident has been done well as every time a wipe has completed, the sound synchronizes with the footage, making it all fit together.

The use of the forest scene used for the ident would fit in with the type of genre of my film and would be relevant for the type of film I am going to make. Therefore I would like to stimulate the same old film roll feel with a similar forest scene.

(Analysis refers to 1:33 of the video)



For my film ident, I have come up with walking down a narrow cut through of woods. The idea is to walk down the gap, with the camera, in the forest. In the edit I will then use motion tracking in Adobe After Effects to add the 'Prime Productions' title as it pans down the gap. Using the location of a wood is perfect for the ident, as it relates to the genre and film opening I am going to create. As the woods are very dark on either side, it helps to create the horror genre feel, which is the purpose of the film and what I want to achieve.


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